Effectus Analytics and Profitbase want to offer the same value for e-commerce as Business Intelligence (BI) has done for physical retail for more than 20 years.
Techforum has written an article on the collaboration between Profitbase and Effectus Anaytics to develop a web analytics tool.
Better data from online stores
The challenge with the available tools that exist today is that they are very complex and time-consuming to establish. And often very expensive. There are also few of these that make it possible to put the data into a recognizable retail context.
Profitbase and Effectus have together developed a solution that can easily be connected to any online store. The customer activity is logged to a standardized database where the trading patterns are recognized. This way we can offer an advanced analysis of all the webshop’s aspects faster and more affordable than what has been possible so far. We can also link data from the online store with data from physical stores. The data from the online store is put in a format that enables us to find patterns between customer behavior, preferences, assortment, prices and conversion for sale.
Together with Effectus we offer comprehensive solutions to companies that need stable systems. Our cutting edge expertise has always been within physical retail. It is this industry understanding, together with new technology, that now makes it possible for Effectus and us to develop a completely new way of analyzing online stores.
Although the percentage is small, a webshop still contains enough data to draw significant conclusions about the entire customer base (100 percent of both physical and net).
Reduced complexity in setup and tracking
By standardizing data capture from online stores, we ensure that the data generated in our solution is the same. Regardless of how the webshop looks. This enables us to develop advanced logic, key figures and calculations that all our customers will benefit from.
Our ambition is to make data collection from online stores understandable and accessible to everyone. It is the data we generate, and the logic we enrich it with, that is unique for our solution. How customers want to make use of the data is up to them.
Visit the article here.