Advanced analytics is a bit like seeing into the future, taking over where traditional business intelligence stops. By compiling relevant data and using advanced learning algorithms, we can anticipate future events and discover patterns and contexts we might not have discovered otherwise.
In this way we detect opportunities and possible threats at an early stage, which in turn helps you to plan better and make the right decisions earlier.
Big data provides near-infinite possibilities for data collection, but what you actually do with the data is just as important. We have the tools you need to collect and turn every piece of information into valuable insight, which will in turn result in better and more profitable decisions.
Sony Music chose Profitbase as its partner for capturing and analysing big data from streaming services and social media. We provide the tools and services that artists need for reaching the right audience and communicating with their fan base.
Power BI is a cloud-based analysis tool from Microsoft that provides quick and easy access to important information. An intuitive dashboard gives you an overview of relevant data and enables you to easily generate your own reports and analyses. Power BI is always up to date and available on all devices and can also be automatically integrated into Office 365.
The Cortana Intelligence Suite (CIS) is a collective term for a number of Microsoft cloud services and APIs for constructing, modelling, and presenting big data solutions and for creating new insight in the form of predictive and prescriptive analytics.
CIS is based on machine learning and large data storage (Data Lakes) and can transform data from numerous sources to build analysis models which it presents as visualisations in Power BI, input data for applications (web, mobile, bots, cognitive applications), or answers given by the Cortana client in Windows.
Machine learning is an analytical method that automates the construction of analysis models. It is regarded as a branch of artificial intelligence (AI) and is based on the idea that machines should be able to learn and adapt through experience. Specifically, this means that data from previous operations is run through a number of mathematical algorithms with the objective of finding patterns that can be used to produce the best possible insight into similar future operations.
Machine learning has been around for a long time, but with the amount of data coming from social media, sensors, and other sources growing at an ever faster rate, machine learning has gained new and increased momentum.