"Our job is to identify the next big trend and then lead the market that way", says Keith Jones, Managing Director of Harvey Jones, a new Profitbase reseller. Sales Manager Reinald Bormann on the right.

Recently having become a Profitbase reseller, the leading company Harvey Jones (HJ) is looking forward to offer innovative solutions within Business Intelligence. “You can’t lead the market by following everybody else”, claims Managing Director of HJ, Keith Jones.

HJ was established in 1997, primarily as a financial reporting and training company. Market dynamics and demand for more information lead the company into business intelligence in 2000. Today, HJ is the dominant solution provider in the Microsoft business intelligence sector in South Africa.

"Harvey Jones has lead this market sector for the last ten years, and we have a strong reputation in the global market. This market is exciting and dynamic, and our job is to identify the next big trend and then lead the market that way", says Keith Jones, MD of HJ.

Demand for quick results
HJ has more than one hundred business intelligence customers in the region, and works both directly with clients and through an extensive partner network.

"This allows us to tailor resources to meet all customer requirements and offer optimal solutions in the shortest
possible time frame", says Jones.

HJ has an impressive track record in the financial market sector, and long-standing experience from both a business and technical perspective. Now, the company is getting ready to focus on what it believes to be current market drivers.

"There are two main drivers in the market right now: a pressing skills shortage and the maturing needs of the business intelligence market. In short, users know what they want, but are not prepared to wait months to get it”, says Keith Jones.

According to Jones, business wants quick results and the first pass at the solution to have intelligence in it. He believes Profitbase will prove to be a crucial partner in this regard.

Partnering up with Profitbase
”We see the Profitbase solution delivering on this. The ability to wrap up intellectual property in the product for re-use and the innovative way the SQL 2005 UDM has been leveraged ensure that powerful and effective solutions can be delivered quickly and effectively”, says Jones, adding: "This is a slightly unorthodox approach to business intelligence, but that’s why we like it. You can’t lead the market by following everybody else."

When evaluating the Profitbase product prior to the collaboration agreement, HJ was impressed with the depth of functionality, the professionalism of the team, and specifically the finish to the product.

"Most innovative products do not have a polished finish. A lot of time and money has clearly been invested in ensuring that the Profitbase GUI is world class.

At the end of the day, like all business, it comes down to people, and we felt very comfortable with the candour, vision and integrity of the ProfitBSase team”, says Jones.

For further info, please visit www.harveyjones.co.za